YouTube Invests £3M to Grow UK Creator Economy and Screen Industry Careers
YouTube is putting more money behind the UK’s creator economy. This new YouTube UK creator economy investment shows a major…
Creator Economy Says Trust Matters, but Brands Still Pay for Reach
The creator economy loves talking about authenticity, trust and finding the right audience. When money enters the conversation, though, an…
The Irish Marketing Podcast Explores Why Brands Are Giving Creators More Control
Creator marketing is starting to look less like traditional advertising with influencers added at the end. That is one of…
The Creator Economy Is Building a New Middle Class — and You Don’t Need Millions of Followers
The old creator economy fantasy was pretty simple: go viral, collect millions of followers, land huge sponsorships and quit your…
AI Creator Festival 2026 Puts Wan3.0 and the Future of AI Video in the Spotlight
AI-generated video is moving beyond the novelty stage. In Bali, creators were already asking the harder question: what happens when…
MrBeast Names Justin Killion Interim Studio Head as Creator Empire Reshuffles Leadership
MrBeast’s media operation is changing again. However, this appointment feels a little different from the Hollywood-heavy hiring spree that came…
Disney Signs Dhar Mann Studios for 20-Episode Creator Content Deal
Disney is moving deeper into the creator economy, and this time it is not simply licensing viral clips or experimenting…
Vitaay Brings AI-Powered Creator Marketing to More Than 3 Million Profiles
The creator economy has spent years adding more tools. Vitaay is betting that brands would rather have fewer of them.…
Featured Launches Find Creators With Access to 380 Million Creator Profiles
Finding influencers is becoming less about scrolling through social feeds and more about describing exactly who a brand wants. Featured…
Meta Is Paying Influencers to Promote Teen Accounts as Social Media Bans Spread
Meta is fighting the global push for tougher teen social media rules in a very Meta way: with creators. Recent…
Netflix Signs Major Creator Deal With Jordan and Salish Matter
Netflix is getting much more serious about creator-led entertainment. The streaming company has signed Jordan Matter and his daughter Salish…
Creators Are Becoming Part of Brands’ AI Search Strategy
Creators have spent years trying to win attention on TikTok, Instagram, YouTube and whatever platform algorithm happened to matter that…
Created in LA 2026 Brings 350 Creators to Hollywood for a Two-Day Creator Economy Event
Hollywood has hosted plenty of premieres. This one is being built specifically around creators. Created in LA 2026 will bring…
Real Estate Influencer Marketing Faces New Scrutiny as Regulators Focus on Disclosure and Buyer Risk
A glossy apartment tour can rack up hundreds of thousands of views before a traditional property advertisement gets much attention…
Qoruz Launches AI Insights to Bring Decision Intelligence Into Influencer Marketing
Influencer marketing platforms have spent years giving marketers more data. Qoruz now wants to tackle a different problem: figuring out…
Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories
or 2026, the Global Influencer Marketing Awards are evolving the way we celebrate world-class creator economy work. So, we’re introducing…
B2B Influencer Marketing Is Becoming a Discovery Channel, Not Just a Promotion Strategy
B2B influencer marketing is starting to look much less like its consumer-marketing cousin. The value isn’t necessarily in a creator…
Dove’s ‘Real Reviews’ Campaign Turns Influencers Into Amplifiers for Real Customer Opinions
Influencer marketing has spent years trying to look less like advertising. Dove is taking a different route: instead of asking…
Brands Are Giving Creators More Freedom as Influencer Marketing Moves Beyond Scripts
Influencer marketing is starting to loosen up. We’re seeing a shift toward creator freedom in influencer marketing, with more brands…
Brandshark Launches NeedInfluencer to Simplify Influencer Marketing for Indian Brands
Brandshark has launched NeedInfluencer, a new influencer marketing marketplace aimed at making creator campaigns easier to manage for Indian brands.…