SBS Expands Into Creator Economy With Fabulate Partnership for 2027
SBS is widening the scope of its advertising business beyond traditional television, and creators are becoming a much bigger part…
Influencer Advantage Reaches 75,000 Monthly Creator Partnerships as Performance Marketing Scales
Influencer marketing keeps getting bigger, but the more interesting shift may be happening underneath the headline numbers. Influencer Advantage says…
How Rachel Bell Turned Gotham Cannabis Marketing Into an Award-Winning Creator Brand
Cannabis marketing on social media comes with an unusual problem. A business can legally sell its products in New York,…
NESCAFÉ Turns to Creator Conversations as Herd MSL Builds Social-Led Campaign
NESCAFÉ is putting creators closer to the centre of its marketing in Australia. Herd MSL has developed the NESCAFÉ creator…
Archive Launches Agentic AI Tool to Speed Up Creator Vetting
Finding the right creator sounds easy until a campaign actually starts. Brands need someone with the right audience, tone, engagement,…
33 Experts on the Biggest Mistakes Brands Make With Q4 Creator Programs
Creator budgets tend to peak in Q4. Holiday campaigns, gifting activations, Black Friday and Cyber Monday pushes, and end-of-year spend…
Workweek Raises $17M as It Opens Its B2B Creator Ad Network to Outside Publishers
Workweek is making a bigger play for the professional creator economy. One of their innovative initiatives is the Workweek B2B…
Content-Market Fit Is Changing How Brands Decide Which Creator Content Deserves Ad Spend
Creator marketing used to be fairly straightforward. A brand found a creator, agreed on a fee, published sponsored content, tracked…
Creator Fees Are Getting Out of Control, but the Industry Still Can’t Agree on a Fix
Creator marketing has reached an awkward stage in its growth. Brands are putting more money into creators, campaigns are getting…
IAB Ireland Launches First Creator Marketing Summit in Dublin
Creator marketing is getting a bigger stage in Ireland. IAB Ireland will host its first Creator Marketing Summit in Dublin…
GameSquare Rebrands Stream Hatchet as AI-Powered Creator Marketing Platform
GameSquare is giving Stream Hatchet a much bigger role in the creator economy. The Stream Hatchet rebrand marks a new…
LTK Pushes Creator Marketing Into the Agentic AI Era With New Brand Platform
LTK is pushing creator marketing deeper into artificial intelligence with an expanded Brand Platform built around agentic AI. The company…
Korean Beauty Creator Min Day Lee Turns “Baseline” Into Vaseline’s Viral Rebrand Moment
A simple skincare video has turned into one of the stranger creator-brand moments of August. Korean beauty creator Min Day…
Creators Are Becoming Media Conglomerates as the Creator Economy Enters a New Era
Being a successful creator used to mean building a big audience. Views mattered. Subscribers mattered even more. Today, we’re seeing…
HashFame Launches Creator-Confirmed Manager Verification Tool in India
India’s creator economy has a surprisingly basic problem. Brands do not always know who actually represents a creator. HashFame wants…
CreatorCaster Brings Hollywood-Style Casting Calls to Influencer Marketing
Finding creators for a brand campaign can feel like a numbers game. Search a database. Filter by followers. Check engagement.…
Creator Marketing Is Not Failing — Brands Are Missing the Details
Creator marketing keeps getting blamed when campaigns underperform. Developing an effective creator marketing strategy is crucial to achieve campaign goals.…
Creators Are Rewriting Corporate Communications as Brands Chase Trust, Not Just Reach
Creators used to arrive near the end of a campaign. Today, the role of creators in corporate communications is rapidly…
YouTube Invests £3M to Grow UK Creator Economy and Screen Industry Careers
YouTube is putting more money behind the UK’s creator economy. This new YouTube UK creator economy investment shows a major…
Creator Economy Says Trust Matters, but Brands Still Pay for Reach
The creator economy loves talking about authenticity, trust and finding the right audience. When money enters the conversation, though, an…