DeiNai Showcases AI-Powered Creator Marketing Platform in Riyadh
AI is becoming a much bigger part of creator marketing, and DeiNai is positioning itself as one of the companies…
Fluencify Raises €3.7M to Scale AI-Powered Creator Marketing Platform
Stockholm startup Fluencify has raised €3.7 million in an oversubscribed pre-seed funding round, giving the company more room to expand…
D2C Brands Rethink Influencer Marketing as Creator Fees Rise and ROI Comes Under Pressure
Influencer marketing is still a major part of the growth strategy for direct-to-consumer brands, but the way companies spend that…
Unilever Turns World Cup Creator Hubs Into a 2.5 Billion-Reach Content Machine
Unilever went into the FIFA World Cup 2026 with something bigger than another sports sponsorship in mind. It wanted creators…
Club Bets Creators Want One Platform to Run Their Entire Business
The creator economy has no shortage of tools. If anything, creators now have too many for every possible need—including options…
New York Fashion Week Is Becoming the Creator Economy’s Biggest Fall Activation
New York Fashion Week still revolves around designers, collections and the runway, but the atmosphere around the event has changed…
Brands Are Rethinking Creator Marketing for an AI Search World
Creator marketing has spent years chasing familiar numbers: followers, views, engagement and conversions. AI is quietly adding another metric to…
Creator Usage Rights Are Pushing Brand Deal Costs Higher
Creator marketing has a pricing problem, but the price of making the content isn’t always where things get complicated. Usage…
Creators.gg Wants Gaming Campaigns to Pay for Performance, Not Follower Count
Gaming creator marketing still leans heavily on audience size. Bigger creators usually attract bigger budgets, while smaller channels often struggle…
Precisify Joins YouTube Creator Partnerships API to Make Influencer Marketing More Measurable
Brands spend plenty of time finding creators. They negotiate deals, shape the campaign, approve videos and make sure everything fits…
Archive Raises Strategic Funding to Scale AI-Native Creator Marketing Platform
Archive has raised new strategic funding as it looks to expand its AI-native creator marketing platform and help brands manage…
Klook Expands Kreator Shops to 30,000 Travel Creators Worldwide
Klook is giving travel creators a more direct way to turn recommendations into bookings. The travel experiences platform has expanded…
RAD Amplify Appoints Danny Lee as Creator Ad Spending Moves Toward $44 Billion
RAD Amplify is strengthening its commercial team as creator marketing becomes a bigger part of mainstream advertising budgets. The company…
Global Brands Are Comparing Notes to Fix Influencer Marketing’s Biggest Problems
Influencer marketing has grown up fast. The systems around it haven’t always kept pace. Large brands now spend serious money…
VidSummit Turns 13 as Creators Shift From Audience Growth to Building Real Businesses
VidSummit is turning 13, and the creator economy around it looks almost nothing like it did when the conference first…
Unscrippted Creative Keeps Its Creator Roster at Five to Stay Hands-On
The creator management business often rewards scale. Agencies sign more talent, handle more campaigns and chase bigger deal volume. Unscrippted…
D2C Brands Are Putting More Marketing Money Into Creators as Performance Pressure Grows
Creator marketing is taking a much bigger slice of the budget for direct-to-consumer brands. However, the money is no longer…
Storyboard18 Global GenZ Summit Brings India’s Creators and Business Leaders Together
India’s creator economy is moving deeper into the business conversation, and the Storyboard18 Global GenZ Summit is putting that shift…
Archive Launches Agentic AI Tool Archie to Speed Up Creator Vetting
Finding creators is rarely the hardest part of influencer marketing anymore. The real challenge is working out which creators actually…
Adfactors PR and Vikas Khemani Invest in Creator Marketing Firm WLDD
India’s creator economy has attracted another notable investment, this time involving communications giant Adfactors PR and investor Vikas Khemani. The…