Influencer Marketing in the Caribbean Is Growing Up Fast
Influencer marketing in the Caribbean is no longer just about paying someone with a large following to post a product…
Italy’s Influencer Market Grows to €425M as Celebrity Pay Keeps Sliding
Italy’s influencer market is getting bigger, but the money is not flowing in the old direction anymore. According to DeRev’s…
The Cirqle Bets Creator Marketing Automation Should Decide Where Budget Goes Next
Creator marketing automation is changing the way brands approach visible metrics. Creator marketing has always had a strange obsession with…
Unilever Pushes Creator-Led Marketing With Hyperlocal Focus
Unilever is pushing deeper into creator-led marketing, and this does not look like a small side experiment anymore. The company…
UK Department for Education Spent Over £700,000 on Influencer Marketing in Two Years
The UK Department for Education has spent more than £700,000 on influencer marketing over the past two years, putting government-backed…
Circana Report Shows Influencer Marketing Is Moving Past Likes
Influencer marketing has spent years being judged by the easy stuff. Views. Likes. Comments. Follower counts. Screenshots from campaign dashboards…
Influencer Marketing Is Everywhere, But Brand Budgets Tell a Different Story
Influencer marketing looks huge from the outside. Creators are on every platform, every launch, every trip, every product drop, every…
AI-Powered Campaign Automation Is Changing Influencer Marketing
Influencer marketing used to feel a lot more manual than people outside the industry realized. Today, many brands are turning…
Hypefy AI Raises $7.2M to Automate Influencer Campaigns
Hypefy AI has raised $7.2 million in Series A funding as it looks to make influencer campaign execution less painful,…
Holding Companies Expand Their Grip on the Creator Economy
The creator economy is no longer a side category within advertising. It has become a major business engine for brands,…
Influencer Marketing Moves Beyond Rented Attention Toward Creator Infrastructure
Influencer marketing is entering a new phase. For years, many brands treated creators as a source of temporary visibility. They…
Influencer Marketing Dominates as Brands Invest Billions in Creator Campaigns
Influencer marketing is no longer a side experiment for brands. It has become one of the most important forces in…
Hummingbirds Launches Offers to Connect Creator Marketing With Verified In-Store Purchases
Hummingbirds is expanding its creator marketing platform with the launch of Offers, a new product designed to help consumer brands…
Later Appoints Former TikTok Executive Sofia Hernandez to Board of Directors
Later appoints Sofia Hernandez as it strengthens its position in the creator economy with the appointment of Sofia Hernandez, former…
Circana Report Shows Influencer Marketing Is Moving Beyond Likes to Real Sales Impact
Influencer marketing has long been one of the creator economy’s most powerful growth engines. But for many brands, one question…
Cannes Lions 2026: India Secures One Shortlist in Brand Experience & Activation
India has added another major moment to its Cannes Lions 2026 journey, securing one shortlist in the Brand Experience &…
Billion Dollar Boy Report Reveals How Creator Instinct Drives Brand Impact on Social
Billion Dollar Boy has released a new research report showing why creator-led content continues to outperform traditional brand messaging on…
Nigeria Creator Economy Surpasses 250,000 Active Creators as Brands Shift to Performance Marketing
Nigeria’s creator economy is gaining serious momentum, with more than 250,000 active influencers and content creators now shaping the country’s…
Brands Are Using AI-Generated Influencers to Promote Products on Social Media
AI-generated influencers are becoming a growing part of social media marketing, as brands look for cheaper, faster, and more controllable…
Creators Take Center Stage at Cannes Lions as Brands Shift From Ads to Influence
Cannes Lions has long been known as the advertising industry’s biggest annual gathering, where agencies, brand leaders, media executives, and…