Influencer Marketing Budgets Surge, but Brands Are Struggling to Keep Up
Influencer marketing is attracting more money, more creators and more attention from major brands. The infrastructure behind those campaigns, though,…
Postr Launches End-to-End Creator Marketing Platform With Pricing Index
Creator marketing platform Postr has launched with a pitch aimed at one of the industry’s persistent headaches: managing creator campaigns…
Perplexity Goes Big on Creator Marketing as AI Companies Fight for Attention
Perplexity is putting creators much closer to the center of its marketing strategy. The AI search company is building creator…
Meta Launches Creator Marketing Hub and Brings Live Video Ads to Instagram
Meta is putting more of its creator advertising tools under one roof. The company has launched its Creator Marketing Hub,…
Influencer Wants Creator Campaigns to Shape What AI Recommends to Consumers
Creator marketing is starting to reach an audience that brands cannot count in followers, likes or views: artificial intelligence. Global…
AI Startup Poke Hits 100 Million Views With Just 12 Creators
An AI startup doesn’t necessarily need hundreds of influencers to dominate the feed. The recent Poke AI creator marketing campaign…
inBeat Agency Marks Eight Years as Creator Marketing Shifts Toward Performance and Automation
Creator marketing is growing up, and the days of measuring success by likes, reach and a single sponsored post are…
GIMME Beauty Turns Product Proof Into a Scalable Creator Marketing Strategy
GIMME Beauty has built a creator marketing strategy around something surprisingly simple: showing whether the product actually works. Instead of…
Murphy’s Naturals Turns Outdoor Life Into a Creator Marketing Strategy
Selling mosquito repellent through social media is awkward by nature. There is no dramatic before-and-after shot. The thing consumers actually…
AI Agents Are Turning Influencer Marketing Into an Always-On Operating System
Influencer marketing has a scaling problem. Running a campaign with five creators is manageable. Running one with 50 gets messy.…
IAB Ireland’s First Creator Marketing Summit Puts Trust, Platforms and Regulation in Focus
IAB Ireland held its first Creator Marketing Summit in Dublin on September 9, bringing brands, creators, agencies, publishers and major…
What the World’s Biggest Brands Want From Creators as Marketing Budgets Surge
Creator marketing has more money behind it than ever. That does not mean brands are becoming easier to impress. Quite…
Australian Brands Increase Creator Marketing Spend as Measurement Becomes a Bigger Priority
Creator marketing in Australia is no longer sitting on the sidelines of brand strategy. New research shows that companies are…
Wondrlab Launches WondrAgents to Bring Agentic AI Into Influencer Marketing
Influencer marketing has become bigger, faster and considerably more complicated. For example, WondrAgents influencer marketing is one approach that aims…
NFL Expands Creator Strategy With Deestroying, Zach King and Dhar Mann for 2026 Season
The NFL is putting creators even closer to the action for the 2026-2027 season. Deestroying, Zach King, Dhar Mann and…
Local Creator Marketing Is Becoming a Serious Growth Channel for Service Businesses in 2026
Creator marketing is getting much more local. For years, influencer campaigns mostly brought to mind fashion labels, beauty companies, restaurants…
Upfluence Launches Agentic Creator Marketing Platform to Help Teams Operate at 10x Their Size
Creator marketing has spent years adding more software to workflows that still rely heavily on people. The Upfluence agentic creator…
Brands Are Turning to Creators to Win Visibility in AI Search
Search marketing and creator marketing are beginning to overlap in a way that would have sounded unusual only a few…
DeiNai Showcases AI-Powered Creator Marketing Platform in Riyadh
AI is becoming a much bigger part of creator marketing, and DeiNai is positioning itself as one of the companies…
Fluencify Raises €3.7M to Scale AI-Powered Creator Marketing Platform
Stockholm startup Fluencify has raised €3.7 million in an oversubscribed pre-seed funding round, giving the company more room to expand…