Real Estate Influencer Marketing Faces New Scrutiny as Regulators Focus on Disclosure and Buyer Risk
A glossy apartment tour can rack up hundreds of thousands of views before a traditional property advertisement gets much attention…
Qoruz Launches AI Insights to Bring Decision Intelligence Into Influencer Marketing
Influencer marketing platforms have spent years giving marketers more data. Qoruz now wants to tackle a different problem: figuring out…
Global Influencer Marketing Awards Announces New 2026 Grand Prix Categories
or 2026, the Global Influencer Marketing Awards are evolving the way we celebrate world-class creator economy work. So, we’re introducing…
B2B Influencer Marketing Is Becoming a Discovery Channel, Not Just a Promotion Strategy
B2B influencer marketing is starting to look much less like its consumer-marketing cousin. The value isn’t necessarily in a creator…
Dove’s ‘Real Reviews’ Campaign Turns Influencers Into Amplifiers for Real Customer Opinions
Influencer marketing has spent years trying to look less like advertising. Dove is taking a different route: instead of asking…
Brands Are Giving Creators More Freedom as Influencer Marketing Moves Beyond Scripts
Influencer marketing is starting to loosen up. We’re seeing a shift toward creator freedom in influencer marketing, with more brands…
Brandshark Launches NeedInfluencer to Simplify Influencer Marketing for Indian Brands
Brandshark has launched NeedInfluencer, a new influencer marketing marketplace aimed at making creator campaigns easier to manage for Indian brands.…
Fabulate Raises $4.5 Million as Its AI Creator Marketing Push Expands Across APAC
Influencer marketing technology company Fabulate has raised $4.5 million in fresh funding, giving the Australian-founded business more capital to chase…
Kinetik Launches AI Agent to Run Influencer Marketing Campaigns Inside Slack and WhatsApp
Influencer marketing has become a serious growth channel. Running it, though, can still feel strangely manual. Finding creators. Checking whether…
Why Influencer Marketing Works Better When Brands Stop Trying to Control Everything
Influencer marketing has developed a strange control problem. Some brands still approach creators as if they were production companies hired…
Influencer Marketing in 2026: CMOs Are Rewriting the Rules for Creator Partnerships
Influencer marketing has spent years talking about authenticity. In 2026, some brands are finally treating it as something more concrete…
Content Creator Awards Adds YouTube, Telkom and Major Brand Partners for 2026
South Africa’s creator economy is pulling more brands into its orbit, and the Content Creator Awards 2026 is giving a…
Fabulate Raises $4.5M to Accelerate Creator Marketing Expansion Across APAC
Fabulate has secured another $4.5 million as the creator marketing technology company pushes deeper into Asia-Pacific. This news comes as…
JEEVMEDIA Partners With OPPO India for Nationwide Influencer Marketing Campaigns
JEEVMEDIA is expanding its presence in India’s creator marketing space through a new partnership with OPPO India, with the agency…
Healthcare Influencer Marketing Is Becoming a Trust Business, Not Just a Creator Strategy
Influencer marketing in healthcare has a problem most lifestyle brands don’t have to think about quite as much: being entertaining…
Cleverbridge Adds Influencer Marketing to Help Software Brands Turn Creator Trust Into Sales
Cleverbridge is moving deeper into the creator economy. The global commerce company has launched a new influencer marketing service aimed…
Coca-Cola AFK Meals Campaign Asks Audiences to Log Off and Eat Together
Coca-Cola is asking people to do something that sounds increasingly difficult: put the phone down, close the laptop and finish…
Influencer Bubble Starts to Burst as Brands Shift Toward Creators
For years, a large follower count was enough to attract advertising money. Now, many wonder if the influencer bubble is…
Creator Economy in Hollywood Moves Beyond Influencer Deals
The creator economy is no longer sitting outside Hollywood asking for a seat. Creators are building production companies, developing original…
Unilever Says More Influencers Will Not Fix a Weak Creator Marketing Strategy
Brands keep pouring money into creator marketing, but bigger rosters are not automatically producing better results. That is the warning…