Ecommerce Brands Are Moving Marketing Budgets Toward Creator Content
Running an ecommerce brand is not as simple as launching a store, buying ads, and waiting for sales anymore. In…
Searchlight Social Surpasses 1 Billion Views as Brands Rethink Creator Growth
Searchlight Social has crossed more than one billion cumulative views across its creator roster, a milestone that says something bigger…
Brilliant Shortlisted for Two 2026 Global Influencer Marketing Awards
Brilliant has landed on the shortlist for two categories at the 2026 Global Influencer Marketing Awards, giving the agency a…
BAM Media Group Shows How Restaurant Influencer Marketing Is Getting More Practical
Restaurant influencer marketing is changing. Slowly, but pretty clearly. It is no longer just about inviting one popular food creator,…
AI in Influencer Marketing Is No Longer Just a Trend. Brands Are Already Using It
Influencer marketing used to run on instinct. A brand liked a creator’s style, checked the follower count, looked at a…
Storika Raises Seed Funding to Push AI Deeper Into Creator Marketing
Storika has closed a seed funding round as it looks to scale its AI-native creator marketing platform, giving direct-to-consumer brands…
Dentsu and Meta Team Up to Help Brands Scale Influencer Marketing
Dentsu and Meta are putting more structure around influencer marketing, and frankly, the timing makes sense. Creator campaigns are no…
EXP Agency Expands Influencer Marketing Push With New Creator-Focused Agency
EXP Agency is making a bigger move into influencer marketing, and it is not treating creators as an extra layer…
Influencer Marketing in Nigeria Is Growing, But Brands Need to Spend Smarter
Influencer marketing in Nigeria is no longer a small side experiment for brands. It has become one of the fastest…
WPP Media Wins L’Oréal’s $190 Million Media and Influencer Account
WPP Media has landed a major win in the beauty marketing world after securing L’Oréal Australia & New Zealand’s media…
Canberra Influencer Boom Signals a Bigger Shift in Australia’s Creator Economy
Canberra is not usually the first place people mention when talking about influencer culture. Sydney gets the glamour. Melbourne gets…
Influencer Strategists Launches Performance-Based Directory for Agencies, Platforms and Creators
Influencer marketing has a discovery problem. Not a small one either. Brands are spending more on creators, agencies are selling…
Storika Raises Seed Funding to Scale Its AI Creator Marketing Platform
Storika has closed a seed funding round as it pushes to build a bigger role in AI-powered creator marketing. The…
Influencer Screenings Are Now Part of Movie Marketing
Movie marketing is starting to look less like a press cycle and more like a social feed. For years, early…
AI in the Creator Economy 2026: The Real Disruption Is Not Where Everyone Keeps Looking
The creator economy keeps asking the same nervous question every few weeks: will AI replace creators? It usually starts with…
Nepal Brings Social Media, AI Advertising Under New National Policy
Nepal is no longer treating social media advertising like a side activity happening somewhere outside the formal media economy. Recent…
Influencer Marketing in the Caribbean Is Growing Up Fast
Influencer marketing in the Caribbean is no longer just about paying someone with a large following to post a product…
Italy’s Influencer Market Grows to €425M as Celebrity Pay Keeps Sliding
Italy’s influencer market is getting bigger, but the money is not flowing in the old direction anymore. According to DeRev’s…
The Cirqle Bets Creator Marketing Automation Should Decide Where Budget Goes Next
Creator marketing automation is changing the way brands approach visible metrics. Creator marketing has always had a strange obsession with…
Unilever Pushes Creator-Led Marketing With Hyperlocal Focus
Unilever is pushing deeper into creator-led marketing, and this does not look like a small side experiment anymore. The company…