How Girlie Lukhele Turned Creator Content Into a Motorsport Career
Girlie Lukhele did not enter motorsport with a polished racing résumé, a major sponsor or an expensive production team. She…
Influencer Hero Acquires Afluencer as Creator Marketing Platforms Consolidate
Influencer marketing has no shortage of software. There are discovery tools, campaign dashboards, affiliate platforms, creator marketplaces, outreach systems and…
AI Is Becoming the First Gatekeeper in Influencer Marketing
The first person judging an influencer’s pitch may no longer be a marketing manager. It could be an AI model.…
B2B Influencer Marketing Reaches 85% Adoption as Brands Back Industry Experts
B2B influencer marketing is no longer the unusual campaign idea someone cautiously brings up at the end of a strategy…
Panama Influencer Disclosure Bill Could Change How Creators Label Paid Posts
Panama wants influencers to be clearer about what is an honest recommendation and what is actually an advertisement. The proposed…
YouTube Pushes Sports Creators as Brand Partnerships Move Closer to the Game
YouTube is making a clear pitch to brands: sports marketing does not have to live only inside stadiums, live broadcasts,…
Small Content Creators Are Getting More Travel Marketing Spend
Travel brands used to chase the biggest names online. The million-follower travel influencer. The glossy hotel reel. The perfect drone…
Influencer Messaging May Work Better When Followers Help Carry the Message
Influencer marketing has always had a simple obsession: find the person with the biggest audience, pay them, post the message,…
Shadi Dawi Awarded Doctorate with Premium Distinction for Landmark Research on Governing AI Generated Content
Dubai based AI & communications strategist Shadi Dawi has earned his Doctorate of Business Administration with Premium Distinction from ESC…
Where GCC’s Most Consequential Business Decisions Get Made
AJMS Group and Marmin AI launch the CXO Boardroom Series in Dubai, a curated executive forum on AI, digital finance,…
Can Indian Influencers Use AI SEO to Win More Brand Deals?
Influencer marketing in India is changing again. Not in the usual “more Reels, more followers, more brand deals” kind of…
Allwyn Picks Coolr to Push The National Lottery Into Influencer Marketing
Allwyn UK is putting more weight behind influencer marketing. The operator of The National Lottery has appointed Coolr to handle…
Creator Marketing Is Moving From Reach to Customer Experience
Creator marketing is starting to look less like a campaign tactic and more like part of the customer experience. That…
Creator Economy Activations in 2026 Are No Longer Just Influencer Campaigns
The creator economy feels different in 2026. Not louder. Not exactly bigger. Different. Brands are not only paying creators to…
Pure Michigan Influencer Marketing Shows How Tourism Boards Are Now Buying Culture, Not Just Ads
Michigan did not just buy billboards, glossy travel videos, or another safe tourism campaign. It paid creators. According to reporting…
Influencer Economy Marketing Is Getting Messier, Faster, and More Human
The influencer economy is no longer just about polished creators holding iced coffee in perfect lighting. In today’s digital landscape,…
Brands Are Split Over Influencers as HUL and Myntra Push Harder Into Creator Marketing
Influencer marketing is no longer sitting in the “experimental” corner of brand budgets. Developing an effective influencer marketing strategy is…
Marketers Still Hesitate to Use AI in Influencer Marketing
AI is already everywhere in marketing. Social posts, retail media, ad testing, campaign reporting, content drafts — most teams are…
Beauty Creators Are Now Charging Celebrity-Level Fees as Brands Spend Big on Influencer Marketing
Beauty Influencers Are No Longer the “Affordable” Option Beauty creators were once treated as the cheaper alternative to celebrities. A…
Indian Influencers Are Making More Money From Branded Product Sales in 2026
Indian influencers are not just posting brand deals anymore. They are driving Indian influencers branded product sales and actually selling.…