ISBA Creator Economy Framework Gives Brands Three Ways to Organise Creator Marketing
Creator marketing has moved far beyond one-off influencer campaigns. Brands are putting more money into creators, building longer relationships and…
Creators Move Closer to Commerce as Skift Creator Summit 2026 Examines Trust, Influence and Transactions
The creator economy has reached a point where brands are asking a different question. It is no longer only about…
Maritime Influencer Marketing: Why Shipping Brands Are Turning to Creators
The maritime industry has plenty of stories. One way to help these stories reach a wider audience is through maritime…
CreatorCore Builds End-to-End Infrastructure for Creator Campaigns and Payouts
Creator marketing has no shortage of software. The harder problem is getting the entire campaign — creator selection, briefs, drafts,…
Upfluence Goes Fully Agentic as Jaice AI Takes Over Creator Campaign Workflows
Upfluence is pushing creator marketing automation much further than drafting an email or recommending a few influencers. The influencer marketing…
Creator Commerce Moves Closer to Checkout as Brands Chase Measurable Sales
The creator economy has spent years getting very good at generating attention. Now the bigger question is what happens after…
Creator Economy Moves Beyond Influence as Marketing Infrastructure Takes Shape
The creator economy is starting to look less like a collection of influencers posting sponsored videos and more like an…
ICODA Opens Creator Program to Connect Crypto and Web3 Influencers With Paid Brand Deals
Crypto marketing agency ICODA has opened its Creator Program to outside applicants, creating another route for crypto and Web3 creators…
OpenAI Turns to Creators to Make ChatGPT Part of Everyday Life
OpenAI is putting creators much closer to the center of ChatGPT’s growth strategy. The company has been expanding its influencer…
Thailand’s Creator Economy Moves Beyond Views as Tellscore Pushes Content-to-Commerce
Thailand’s creator economy is starting to look less like a popularity contest and more like a serious business channel. That…
Traackr Launches Abigail, an AI-Native Creator Marketing Strategist for Global Brands
Traackr is pushing artificial intelligence deeper into creator marketing with the launch of Abigail, an AI-native strategist built to help…
1 Billion Followers Summit Exclusive Takes Place in Dubai Today
Dubai’s creator economy has another major date on the calendar, and it is happening today. Creators HQ is hosting 1…
Creator Economy Events Pack Late September With VidSummit, Bloomberg Screentime and More
The creator economy event calendar for late September 2026 is unusually busy. From Seattle and Brussels to Cologne, Texas and…
Reign Maker Group and Launchpoint Build AI Infrastructure for Enterprise Creator Marketing
Creator marketing has a scale problem. Running a campaign with ten creators is one thing. Coordinating hundreds while handling briefs,…
Creator Marketing Moves Beyond One-Off Influencer Deals as Brands Push for Scale
Creator marketing is becoming a more established part of advertising strategy rather than a side experiment attached to social media…
Creators Are Starting to Negotiate Brand Deals More Like TV Networks
The creator economy is borrowing another idea from traditional media. This time, it is the upfront — the long-standing television…
Noise Raises $5.5M to Build Pay-Per-View Creator Marketing Platform
Creator marketing platform Noise has raised $5.5 million in seed funding as it builds a different kind of marketplace for…
AnyMind Group Launches AnyCreator Stream to Help Livestreaming Creators Monetize Audiences
AnyMind Group has launched AnyCreator Stream, a new platform designed to help livestreaming creators manage analytics, brand campaigns, monetization opportunities…
Creators Are Adding AEO and AI Visibility to Their Brand Pitches
The creator pitch is changing again. Views, engagement rates and follower counts still matter, but a new talking point is…
Creators HQ Sets 1 Billion Followers Summit Exclusive Preview in Dubai
Dubai’s creator economy is getting another moment in the spotlight before the next 1 Billion Followers Summit arrives. Creators HQ…