Stockholm startup Fluencify has raised €3.7 million in an oversubscribed pre-seed funding round, giving the company more room to expand its AI-driven creator marketing platform across Europe and into the United States.
The round was led by byFounders, with participation from Wave Ventures, while Magnus Hambleton, Partner at byFounders, will also join Fluencify’s board.
The funding arrives unusually early in the company’s growth. Fluencify says it has already passed roughly €1.7 million in annual recurring revenue within six months of launching. For a business still at pre-seed stage, that kind of commercial traction is difficult to ignore.
Fluencify Wants to Automate the Creator Marketing Process
Creator marketing software has become crowded with discovery tools, campaign dashboards, marketplaces and analytics platforms, but Fluencify is trying to move beyond simply giving brands another system to manage.
The company wants its platform to take over more of the campaign operation itself. Brands can define what they want to achieve, while Fluencify uses AI agents to support creator discovery, matching, outreach, communication, campaign coordination and other tasks that would normally take up a large amount of a marketing team’s time.
That changes the role of the software. Rather than acting mainly as a place to organise creator campaigns, Fluencify is positioning the platform as something closer to an automated creator marketing operation.
AI Agents Handle the Repetitive Campaign Work
Managing creators often involves far more administrative work than brands expect. Finding the right people is only one part of the process. Marketing teams still need to send messages, answer questions, explain campaign requirements, track content, follow deadlines, organise approvals and eventually manage payments.
Fluencify believes AI can handle a large share of that coordination. Its platform uses AI agents to manage communication and campaign tasks while allowing the brand to focus more heavily on strategy, creative direction and results.
The idea grew partly from co-founder and CEO Erik Romdhane’s own experience in the creator economy. He previously worked as a creator and ran an influencer agency, where he saw how much time teams spent on repetitive campaign administration rather than creative or strategic work.
Fluencify Has Built a Network of More Than 13,000 Creators
Fluencify says more than 13,000 active creators are now part of its network, giving brands access to a growing pool of people across multiple markets and content categories.
The company also supports international creator payments across more than 85 countries, an important feature for brands trying to run campaigns across different regions. Cross-border creator marketing can become complicated quickly when payments, currencies and local processes all need to be handled separately.
Most of Fluencify’s current clients operate in consumer and prosumer software, including AI tools, education products and productivity applications. These products often work particularly well with creator campaigns because creators can demonstrate how the software works rather than relying on a standard promotional message.
The Platform Is Pushing Longer-Term Creator Relationships
Fluencify is also leaning toward an ambassador model rather than treating creator marketing as a constant stream of one-off sponsored posts.
Under that model, creators can work repeatedly with the same brands over longer periods. That can help companies build more consistent messaging while giving creators a stronger chance of developing recurring commercial relationships instead of relying entirely on isolated campaign deals.
It also fits with Fluencify’s automation approach. If the platform can manage communication, scheduling and campaign coordination continuously, brands may find it easier to maintain dozens or even hundreds of creator relationships at the same time.
The Founders Have Direct Experience in the Creator Economy
Fluencify was founded in 2025 by Erik Romdhane, Isaac Norin and Sam Stones Hälleberg, and the backgrounds of the three founders are closely tied to both social media and technology.
Romdhane entered the creator marketing space at a young age and previously co-founded an influencer agency. Norin and Hälleberg worked together on an AI voice-note application, bringing additional technical experience into the business.
Hälleberg also has direct experience as a creator. According to EU-Startups, he built an Instagram audience of more than one million followers and generated more than 500 million views. That gives Fluencify a perspective that comes from both sides of the creator-brand relationship rather than approaching the market purely as a software problem.
The €3.7 Million Round Will Support US Expansion
Fluencify plans to use the new funding to grow its engineering operation in Sweden while also preparing for a larger push into the United States.
The company is planning to open an office in New York and build a stronger US sales presence. Some of the funding will also be used to expand the creator network and continue improving the platform for existing customers.
Moving into the US could become a major test for the company. The market is significantly larger, but it is also packed with influencer agencies, creator platforms and marketing technology companies competing for the same brand budgets.
Fluencify will need to prove that its automation-first model can deliver enough efficiency and campaign quality to stand out in a crowded category.
Creator Marketing Is Starting to Look Like an Automation Challenge
The wider creator economy has spent years focusing on discovery, reach and audience data. The operational side of creator marketing has received less attention, even though it remains one of the biggest headaches for brands.
A company can identify hundreds of creators fairly quickly, but managing those relationships is another problem entirely. Every conversation, deadline, revision and payment adds another layer of work.
Fluencify is betting that AI agents can remove much of that friction. If the model works, creator marketing software may gradually move away from simply helping teams organise campaigns and toward actually running large parts of those campaigns automatically.
That could have consequences for agencies as well. Tools that once supported campaign managers may increasingly start performing some of the same work that agencies traditionally charged brands to handle.
Fluencify’s Early Growth Gives It Momentum
Fluencify’s early numbers give the company a strong platform for its next stage of growth. Reaching approximately €1.7 million in annual recurring revenue within six months, building a creator network of more than 13,000 people and securing an oversubscribed €3.7 million pre-seed round puts the startup in a notable position.
The bigger challenge will be keeping that momentum as the company expands into larger markets and handles more campaigns at the same time.
Creator marketing is becoming more complex, but brands are also looking for ways to reduce the amount of manual work behind it. That is exactly the gap Fluencify is trying to fill.
For now, the company’s pitch is fairly simple: brands should spend less time managing creator campaigns and more time deciding what those campaigns should actually achieve.
Sources
EU-Startups: Stockholm-based Fluencify raises €3.7 million to scale its end-to-end creator marketing platform
https://www.eu-startups.com/2026/09/stockholm-based-fluencify-raises-e3-7-million-to-scale-its-end-to-end-creator-marketing-platform/
Tech.eu: Fluencify secures $4.3M to scale its creator campaign platform
https://tech.eu/2026/09/07/fluencify-secures-43m-to-scale-its-creator-campaign-platform/
Vestbee: Swedish firm Fluencify raises $4.3M to scale AI-powered creator marketing
https://www.vestbee.com/insights/articles/fluencify-raises-4-3-m
