Creator Marketing Is Booming, But Measurement Still Lags Behind
Creator marketing is one of the most powerful forces in modern advertising. Brands are pouring more budget into influencer partnerships,…
Influencer Marketing Budgets Surge as 74% Increase Spend
With brands investing more money into creator-led campaigns, influencer marketing budgets are expected to grow significantly in 2026. Industry data…
Brands Use Influencer Content to Win AI Search Discovery
Influencer marketing is no longer just about brand awareness. New data from Statusphere suggests that creator content is becoming a…
Influencer Marketing Enters New Era of Creator-Led Brand Growth
Influencer marketing has come a long way since the era of one-off sponsored posts and short-term brand awareness campaigns. The…
Influencer Music Copyright Risks: Liability for Creator Campaigns
Brands running influencer campaigns may face growing legal exposure when creators use copyrighted music in sponsored videos, reposted content, or…
How Dove and Vaseline Are Scaling Creator Partnerships
Influencer marketing is no longer just a brand-awareness play. For major beauty and personal care brands like Dove and Vaseline,…
PR Email for Influencers: How Creators Get More Collaborations
For influencers and content creators, brand deals rarely happen by accident. While some creators wait for companies to reach out,…
Streamer Bans Reshape Influencer Marketing for Brands
Influencer marketing has become one of the most powerful traffic channels for online brands, especially in industries where traditional ads…
Influence360 Launches AI Web3 Influencer Marketing Platform
Influence360 has launched a new AI Web3 influencer marketing platform designed to help crypto, blockchain, and Web3 brands run creator…
Influencer Marketing Is Evolving as Brands Prioritize Creator Trust
Influencer marketing is evolving from a secondary tactic for product launches or short-lived social media hype. The influencer marketing evolution…
Goalhanger Ventures Backs Creator-Led Media Businesses
Goalhanger, the media company behind the podcast network of the same name, is venturing out into the world of investment,…
Creator Economy Jobs: Amazon, Patreon, Influential & More Hiring
With platforms and companies still recruiting, jobs in the creator economy sector remain active. According to Net Influencer’s report published…
Partipost Campaign Payments and Creator Rights Issues
Influencers and creators across Southeast Asia are raising concerns about influencer marketing platform Partipost, accusing the company of delaying or…
Popfly Creator Sponsorship: A New Era for Creators
Popfly is changing the way influencer marketing works by giving creators the power to pitch their own ideas instead of…
YouTube Spotlights Creators Seeking 2026 Emmy Nominations
YouTube is once again stepping up its game when it comes to securing mainstream entertainment recognition with the announcement of…
Creator Economy Startups Are Raising Millions With Pitch Decks
The creator economy is rapidly evolving into one of the most attractive sectors for venture capital investment, with startups focused…
Creator Economy Jobs Rise as Brands Hire In-House Influencers
A new era in India’s creator economy is beginning. Companies are now increasingly hiring influencers and content creators as part…
Influencer Marketing Budget Guide for 2026
Influencer marketing has evolved far beyond being an experimental marketing tactic. In 2026, creator partnerships are becoming a central part…
IAB UK Creator Qualification to Boost Influencer Marketing
The UK’s first industry-backed creator qualification programme has been officially launched by IAB UK, targeting content creators, influencers and digital…
Creator Marketing: Patrick Starrr Formula 1 beauty campaign
Beauty influencer and entrepreneur Patrick Starrr is shifting gears with ONE/SIZE’s newest campaign inspired by Formula 1. It promotes its…