Holding Companies Expand Their Grip on the Creator Economy
The creator economy is no longer a side category within advertising. It has become a major business engine for brands,…
Influencer Marketing Moves Beyond Rented Attention Toward Creator Infrastructure
Influencer marketing is entering a new phase. For years, many brands treated creators as a source of temporary visibility. They…
Influencer Marketing Dominates as Brands Invest Billions in Creator Campaigns
Influencer marketing is no longer a side experiment for brands. It has become one of the most important forces in…
Hummingbirds Launches Offers to Connect Creator Marketing With Verified In-Store Purchases
Hummingbirds is expanding its creator marketing platform with the launch of Offers, a new product designed to help consumer brands…
Later Appoints Former TikTok Executive Sofia Hernandez to Board of Directors
Later appoints Sofia Hernandez as it strengthens its position in the creator economy with the appointment of Sofia Hernandez, former…
Circana Report Shows Influencer Marketing Is Moving Beyond Likes to Real Sales Impact
Influencer marketing has long been one of the creator economy’s most powerful growth engines. But for many brands, one question…
Cannes Lions 2026: India Secures One Shortlist in Brand Experience & Activation
India has added another major moment to its Cannes Lions 2026 journey, securing one shortlist in the Brand Experience &…
Billion Dollar Boy Report Reveals How Creator Instinct Drives Brand Impact on Social
Billion Dollar Boy has released a new research report showing why creator-led content continues to outperform traditional brand messaging on…
Nigeria Creator Economy Surpasses 250,000 Active Creators as Brands Shift to Performance Marketing
Nigeria’s creator economy is gaining serious momentum, with more than 250,000 active influencers and content creators now shaping the country’s…
Brands Are Using AI-Generated Influencers to Promote Products on Social Media
AI-generated influencers are becoming a growing part of social media marketing, as brands look for cheaper, faster, and more controllable…
Creators Take Center Stage at Cannes Lions as Brands Shift From Ads to Influence
Cannes Lions has long been known as the advertising industry’s biggest annual gathering, where agencies, brand leaders, media executives, and…
Deepfakes in Influencer Marketing: The New Trust Crisis Facing Creators and Brands
Deepfakes are no longer just a viral internet concern. They are becoming a serious issue in advertising, creator partnerships, and…
Why Micro and Nano Influencers Are Delivering Better ROI Than Celebrities
Influencer marketing is changing fast. For years, brands often believed that bigger audiences meant better results. Celebrity partnerships were seen…
AnyMind Group Launches AI-Powered UGC Advertising Platform for Creator-Led Campaigns
AnyMind Group has introduced AnyDigital Max, a new AI-powered UGC advertising platform. This platform is designed to help advertisers analyze,…
Lumanu and Sprout Social Bring Creator Payments Into Influencer Marketing Workflows
Lumanu and Sprout Social are making it easier for brands to manage creator payments directly inside their influencer marketing workflow.…
Social Soup Appoints Emily Green as Director of Partnerships Amid Creator Economy Growth
Social Soup has appointed Emily Green as its new Director of Partnerships. This strengthens its leadership team as demand for…
INFLUISH Raises Pre-Seed Funding at ₹25 Crore Valuation to Expand Creator Economy Platform
INFLUISH, an influencer marketing and creator growth startup, has raised pre-seed funding at a valuation of ₹25 crore. The startup…
Kin Brings AI Influencer Marketing to Beauty and Wellness Brands
Artificial intelligence is becoming a bigger part of the creator economy, and beauty and wellness brands are now getting more…
Brands Shift From Influencer Campaigns to Owned Media as Audience Building Becomes the New Priority
Brands are rethinking how they work with creators and influencers. Instead of relying only on short-term influencer campaigns, more marketing…
Influencer Marketing Is Shifting Toward Long-Term Creator Partnerships
Influencer marketing is entering a new phase as brands move away from one-off sponsored posts and focus more heavily on…