Influencer Marketing Trends 2027: Trust, Strategic Partnerships and AI Search Reshape the Creator Economy
Influencer marketing is entering a period where having millions of followers may no longer be enough to attract brands. Companies…
Disney+ Plans Creator Content Expansion in 2027 With 500 Daily Vertical Clips and Possible Free Tier
Disney+ is preparing to bring more creator-driven entertainment into its streaming platform as part of a broader strategy for 2027.…
Masterhooks Helps UGC Creators Earn Over $3 Million Through Marketing Campaigns in 2026
The creator economy isn’t just about influencers with millions of followers anymore. More brands are paying people to produce videos,…
Contextual Creator Marketing Is Changing How Brands Choose Influencers in 2026
The influencer marketing industry has spent years chasing bigger audiences. Millions of followers, impressive engagement numbers and viral videos often…
YaBoyRoshi Expands Creator Business With TouchGrass Music Fest in Orlando
YouTube creator Dwight Morrison, widely known as YaBoyRoshi, is taking his online success into the live entertainment industry. His creator…
Creator TV Gains Momentum as Brands Turn to Long-Form Social Media Entertainment
Social media built its recent success around short videos. Now, the industry is looking beyond the endless scroll. Instagram, TikTok…
Facebook Expands Creator Fast Track Program to Brazil With Guaranteed Payments for Reels Creators
Facebook wants more established content creators posting on its platform, and it’s willing to pay to make that happen. Meta…
How Loop Earplugs Turned Creator Marketing Into a Growth Strategy Targeting $250 Million
Loop Earplugs is showing how creator marketing can help build a consumer brand without relying entirely on paid advertising. The…
X Launches Video Kickstart Bonus Program to Reward Creators for Posting Short Videos
X is offering creators another reason to post more videos. The social media platform has introduced a new incentive program…
Instagram Offers YouTube Creators Up to $500,000 to Post Long-Form Videos
Instagram is reportedly offering established YouTube creators as much as $500,000 to bring their long-form videos to its platform. The…
Travel Creator Marketing Is Changing as Meta and Marriott Push for Smarter Strategies
Travel brands are investing heavily in content creators, but attracting millions of views is no longer enough. Companies want to…
Billion Dollar Boy Acquires Creator Authority as B2B Creator Marketing Gains Momentum
The creator economy is moving beyond lifestyle influencers and consumer brands. Billion Dollar Boy Group is betting that its next…
Zeno Group Launches Collab by ZDX to Bring Creator Marketing, Brand Safety and Performance Together
Zeno Group has introduced Collab by ZDX, a new global creator marketing offering designed to help brands manage influencer partnerships,…
Creator Economy Captures 15–25% of Brand Marketing Budgets as Indian Companies Rethink Influencer Strategy
India’s creator economy is claiming a larger share of advertising spending. Brands are directing between 15% and 25% of their…
Creator Marketing Nears $44 Billion, but Industry Standards Could Decide Its Future
Creator marketing is growing into one of advertising’s biggest opportunities. Brands are spending billions on influencers, social media personalities and…
Cult Creative Launches CULT App to Simplify Creator Campaign Payments and Tracking
Creator campaigns can look simple from the outside. One tool that’s designed to streamline this process is the CULT app…
Siddhant Vora Says Festive Creator Marketing Is About More Than Immediate Sales
Festive campaigns are usually built around urgency. Brands want consumers to notice, click and buy while the season is still…
TikTok One Opens New Earning Routes for South African Creators
TikTok is opening more ways for South African creators to earn through brand work as TikTok One expands in the…
Samsung Turns to Creators to Build Galaxy Fandom Among Younger Consumers
Samsung Electronics is putting creators much closer to the center of its marketing strategy, using social content, gaming, lifestyle experiences…
Access Bank Gives SMEs Discounted Access to 50,000+ Creators Through Aktivate
Access Bank has partnered with creator marketing platform Aktivate to give small and medium-sized businesses in Nigeria a lower-cost way…