Later Passes $300 Million in Creator Payouts as Revenue More Than Doubles
Later has passed a major creator economy milestone, with more than $300 million paid out to creators across its platform.…
Chipotle Hands Its National Ad Campaign to 100 Creators
Chipotle is putting creators behind the camera in a big way. The restaurant chain has recruited 100 content creators for…
SBS Expands Into Creator Economy With Fabulate Partnership for 2027
SBS is widening the scope of its advertising business beyond traditional television, and creators are becoming a much bigger part…
Influencer Advantage Reaches 75,000 Monthly Creator Partnerships as Performance Marketing Scales
Influencer marketing keeps getting bigger, but the more interesting shift may be happening underneath the headline numbers. Influencer Advantage says…
How Rachel Bell Turned Gotham Cannabis Marketing Into an Award-Winning Creator Brand
Cannabis marketing on social media comes with an unusual problem. A business can legally sell its products in New York,…
NESCAFÉ Turns to Creator Conversations as Herd MSL Builds Social-Led Campaign
NESCAFÉ is putting creators closer to the centre of its marketing in Australia. Herd MSL has developed the NESCAFÉ creator…
Archive Launches Agentic AI Tool to Speed Up Creator Vetting
Finding the right creator sounds easy until a campaign actually starts. Brands need someone with the right audience, tone, engagement,…