TikTok Is Changing Travel Marketing With Creator-Led Discovery
It looks like the days when TikTok was known exclusively as the source of viral entertainment videos have passed. The…
India’s Creator Economy Shifts to Formal Influencer Marketing
India’s creator economy is evolving from a largely experimental space into a more organised, measurable and commercially driven industry. This…
B2B Influencer Marketing Attribution: How Brands Track Revenue
B2B brands usually have a good understanding of how many views, likes, comments, and shares their influencer campaigns are generating.…
DICK’S Varsity Team Creator Program for Influencers
In addition to building influencer relationships, DICK’S Sporting Goods has developed its Varsity Team program into a full-scale brand marketing…
Thailand Influencer Economy 45 Billion Baht Regulation Calls
The influencer economy in Thailand has become a significant segment in the country’s digital business ecosystem. It is now worth…
KidZania India Appoints Bloomingdale PR for Influencer Marketing
KidZania India has officially partnered with Bloomingdale Public Relations as its influencer marketing agency. This signals a stronger focus on…
Influencer Marketing Performance Channel Insights and Stats
Gone are the days when influencer marketing was a nice-to-have element in a brand’s media plan. Previously, it was driven…
Ad Holding Companies Transforming the Creator Economy
The creator economy is no longer a side channel for brand promotions. It is fast becoming one of the pillars…
X Creator Connect Uses AI Ads to Link Brands and Creators
X is reportedly working on a new advertisement tool called Creator Connect. This tool aims to assist brands in collaborating…
Influencer Boost Budgets Drive Growth in Social Video Spending
Social video ad spending is up rapidly, but there’s one particular category driving even more spend. The rise of the…
AI Influencer Marketing Statistics 2026 Industry Insights
AI influencer marketing is not a buzzword of the distant future anymore. By 2026, virtual influencers, synthetic personalities, and brand-owned…
Influencer Marketing in India Shifts From Followers to Trust-Building
India’s influencer marketing industry is about to evolve. For a long time, it was normal for brands to judge an…
CreatorIQ-CreativeX-Integration-Nestlé Collaboration Insights
CreatorIQ and CreativeX have joined forces to develop an unprecedented integration powered by artificial intelligence technology. The creatoriq-creativex-integration-nestle is a…
Winning Health Brand Strategies in 2026 With AI and Influencers
The healthcare industry is rapidly transforming due to various reasons, and today’s leading companies use influencers and AI technologies extensively…
Direct Influencer Outreach: A New Marketing Strategy
Influencer marketing continues to evolve quickly in 2026, and one of the biggest changes shaping the creator economy is the…
YouTube Creator Marketing for Fintech Brands Strategies
Fintech brands are pouring more advertising dollars into partnerships with YouTube creators, as new industry data reveals greater customer trust,…
Snapchat Creator Content Is Reshaping Brand Marketing in 2026
Snapchat is quickly becoming one of the biggest platforms for creator-driven marketing, with brands turning to authentic creator content as…
Nectar Social Raises $30M for AI Social Marketing
Nectar Social, a startup focused on AI-powered social marketing, has raised $30 million in Series A funding led by Menlo…
Myntra Creator Commerce Drives New Shopping Experiences
Myntra is doubling its bets on creator-led shopping. This shift comes as fashion e-commerce starts moving from product discovery to…
Creator Partnerships 2.0 Transforming Brand Collaborations
The times when brands used influencer marketing merely for posting a sponsor message have passed. Now, businesses opt for long-term…