Creator Marketing Is Booming, But Measurement Still Lags Behind
Creator marketing is one of the most powerful forces in modern advertising. Brands are pouring more budget into influencer partnerships,…
Creator marketing is one of the most powerful forces in modern advertising. Brands are pouring more budget into influencer partnerships,…
With brands investing more money into creator-led campaigns, influencer marketing budgets are expected to grow significantly in 2026. Industry data…
Influencer marketing is no longer just about brand awareness. New data from Statusphere suggests that creator content is becoming a…
Influencer marketing has come a long way since the era of one-off sponsored posts and short-term brand awareness campaigns. The…
Brands running influencer campaigns may face growing legal exposure when creators use copyrighted music in sponsored videos, reposted content, or…
Influencer marketing is no longer just a brand-awareness play. For major beauty and personal care brands like Dove and Vaseline,…
For influencers and content creators, brand deals rarely happen by accident. While some creators wait for companies to reach out,…
Influencer marketing has become one of the most powerful traffic channels for online brands, especially in industries where traditional ads…
Influence360 has launched a new AI Web3 influencer marketing platform designed to help crypto, blockchain, and Web3 brands run creator…
Influencer marketing is evolving from a secondary tactic for product launches or short-lived social media hype. The influencer marketing evolution…
Goalhanger, the media company behind the podcast network of the same name, is venturing out into the world of investment,…
With platforms and companies still recruiting, jobs in the creator economy sector remain active. According to Net Influencer’s report published…
Influencers and creators across Southeast Asia are raising concerns about influencer marketing platform Partipost, accusing the company of delaying or…
Popfly is changing the way influencer marketing works by giving creators the power to pitch their own ideas instead of…
YouTube is once again stepping up its game when it comes to securing mainstream entertainment recognition with the announcement of…
The creator economy is rapidly evolving into one of the most attractive sectors for venture capital investment, with startups focused…
A new era in India’s creator economy is beginning. Companies are now increasingly hiring influencers and content creators as part…
Influencer marketing has evolved far beyond being an experimental marketing tactic. In 2026, creator partnerships are becoming a central part…
The UK’s first industry-backed creator qualification programme has been officially launched by IAB UK, targeting content creators, influencers and digital…
Beauty influencer and entrepreneur Patrick Starrr is shifting gears with ONE/SIZE’s newest campaign inspired by Formula 1. It promotes its…