Beauty influencer and entrepreneur Patrick Starrr is shifting gears with ONE/SIZE’s newest campaign inspired by Formula 1. It promotes its new Oil Sucker Liquid Blotting Paper Spray. The campaign combines motorsports culture, influencer storytelling and social-first content strategies. As a result, it is one of the most buzzed-about launches in the beauty industry of 2026.
The campaign marks ONE/SIZE’s first global campaign. It highlights how creator-founded brands are evolving beyond traditional beauty advertising into immersive entertainment-driven experiences.
ONE/SIZE Combines Beauty and Formula 1 Culture
To launch the Oil Sucker Liquid Blotting Paper Spray, ONE/SIZE partnered with creative agency Fred & Farid Paris to develop a high-energy Formula 1 pit crew concept. The campaign positions oily skin as a “performance problem” that can quickly be fixed with the product. This idea is similar to how an F1 pit crew services a race car during competition.
The campaign stars major creators including:
- Paloma Sanchez
- Toni Bravo
- Kennedy Eurich
- Stephanie “Glamzilla” Santana
Patrick Starrr himself appears as the pit crew manager throughout the campaign films.
The tagline, “Get Your Face Card Back on Track,” was designed to connect Gen Z humor, beauty culture, and sports storytelling. This resulted in a highly shareable social media campaign.
Influencer Marketing Remains at the Center of ONE/SIZE Strategy
ONE/SIZE president Juliette Tang explained that community and creator partnerships remain central to the brand’s marketing identity. This is because the company was founded by a creator.
Instead of using influencers as simple promotional tools, the campaign integrates creators directly into the storytelling experience. The creators featured in the campaign each represent different audience segments and aesthetics. This helps ONE/SIZE expand its reach across multiple beauty communities online.
This is part of a bigger shift in influencer marketing where brands want creator-led world building. They want this instead of traditional product advertising.
Miami Grand Prix Activation Drives Social Buzz
ONE/SIZE took the campaign beyond digital content by executing a large-scale influencer activation at the Formula 1 Miami Grand Prix. The brand hosted creators and influencers at a branded viewing space located directly on a turn of the racecourse.
The hot and humid Miami weather was incorporated into the product demonstration itself. This demonstrated the shine-control and long-lasting performance of the Oil Sucker spray in real conditions.
The activation has created powerful creator content opportunities across TikTok, Instagram Reels and YouTube Shorts. These are platforms where beauty and sports crossover content continues to grow at a rapid rate.
Beauty Brands Rush Into Motorsports
ONE/SIZE isn’t the only beauty brand dipping its toes into the motorsports marketing space. Formula 1 has become a big branding opportunity thanks to its younger global audience, digital engagement and creator-friendly content ecosystem.
The brand has also sponsored NASCAR driver Toni Breidinger, broadening its reach beyond traditional beauty audiences.
Industry experts say Formula 1’s rapid social media growth and entertainment-led marketing strategy has increasingly drawn interest from fashion, beauty and influencer-led brands. These brands want cultural relevance.
Patrick Starrr Keeps On Growing ONE/SIZE Internationally
A Formula 1 campaign is the latest move as ONE/SIZE continues to expand aggressively internationally. The brand recently launched in Sephora Europe and Boots UK after major international expansion in 2025 and 2026.
Founded by Filipino-American beauty creator Patrick Starrr, ONE/SIZE has built a reputation on the tenets of inclusivity, high-performance makeup and creator-led storytelling.
Through motorsport partnerships, influencer activations, and cinematic social campaigns, ONE/SIZE is building a reputation as more than just a beauty brand. It’s becoming a creator-powered entertainment brand for the social media age.
