Why Influencer Marketing Works Better When Brands Stop Trying to Control Everything
Influencer marketing has developed a strange control problem. Some brands still approach creators as if they were production companies hired…
Influencer Marketing in 2026: CMOs Are Rewriting the Rules for Creator Partnerships
Influencer marketing has spent years talking about authenticity. In 2026, some brands are finally treating it as something more concrete…
Content Creator Awards Adds YouTube, Telkom and Major Brand Partners for 2026
South Africa’s creator economy is pulling more brands into its orbit, and the Content Creator Awards 2026 is giving a…
Fabulate Raises $4.5M to Accelerate Creator Marketing Expansion Across APAC
Fabulate has secured another $4.5 million as the creator marketing technology company pushes deeper into Asia-Pacific. This news comes as…
JEEVMEDIA Partners With OPPO India for Nationwide Influencer Marketing Campaigns
JEEVMEDIA is expanding its presence in India’s creator marketing space through a new partnership with OPPO India, with the agency…
Healthcare Influencer Marketing Is Becoming a Trust Business, Not Just a Creator Strategy
Influencer marketing in healthcare has a problem most lifestyle brands don’t have to think about quite as much: being entertaining…
Cleverbridge Adds Influencer Marketing to Help Software Brands Turn Creator Trust Into Sales
Cleverbridge is moving deeper into the creator economy. The global commerce company has launched a new influencer marketing service aimed…
Coca-Cola AFK Meals Campaign Asks Audiences to Log Off and Eat Together
Coca-Cola is asking people to do something that sounds increasingly difficult: put the phone down, close the laptop and finish…
Influencer Bubble Starts to Burst as Brands Shift Toward Creators
For years, a large follower count was enough to attract advertising money. Now, many wonder if the influencer bubble is…
Creator Economy in Hollywood Moves Beyond Influencer Deals
The creator economy is no longer sitting outside Hollywood asking for a seat. Creators are building production companies, developing original…
Unilever Says More Influencers Will Not Fix a Weak Creator Marketing Strategy
Brands keep pouring money into creator marketing, but bigger rosters are not automatically producing better results. That is the warning…
Searchlight Social Launches Alliance Model for Influencer Agencies
Searchlight Social has launched a partnership model aimed at influencer agencies that need more creators, specialist knowledge or campaign support…
EACA Wants to Fix Europe’s Influencer Marketing Standards — Here’s the Plan
Influencer marketing keeps eating a bigger slice of ad budgets every year, and the rules around it haven’t exactly kept…
Influencer Campaigns Are Fading. Creator Ecosystems Are Taking Their Place
The influencer marketing playbook is starting to look tired. A brand sends out a brief. A group of creators publishes…
Go Zero Scraps Influencer Marketing Budget and Bets on In-House Creators
Go Zero is walking away from paid influencer videos. The shift in the Go Zero influencer marketing budget marks a…
Creosync Launches Creator CRM to Bring Influencer Campaigns Out of Spreadsheets
Influencer marketing has become a serious business operation. The systems used to manage it have not always kept up. For…
India’s Influencer Marketing Growth Turns Regional
India’s influencer marketing industry spent years chasing scale. Big creators. Metro audiences. One campaign idea stretched across an enormous country.…
Creator Economy’s New Middle Class Is Reshaping Influencer Marketing
For years, the creator economy looked like a winner-takes-all business. A handful of internet celebrities landed million-dollar deals while everyone…
IAB Global Creator Week Brings 17 Markets Together Around Creator Marketing
Creator marketing has grown too large to keep operating like a loose collection of sponsored posts, platform trends and one-off…
Nestlé Raises Marketing Spend as Creator Content Becomes a Bigger Part of Its Growth Plan
Nestlé is spending more on marketing at a time when many companies would probably reach for the red pen. The…