Small Content Creators Are Getting More Travel Marketing Spend
Travel brands used to chase the biggest names online. The million-follower travel influencer. The glossy hotel reel. The perfect drone…
Influencer Messaging May Work Better When Followers Help Carry the Message
Influencer marketing has always had a simple obsession: find the person with the biggest audience, pay them, post the message,…
Shadi Dawi Awarded Doctorate with Premium Distinction for Landmark Research on Governing AI Generated Content
Dubai based AI & communications strategist Shadi Dawi has earned his Doctorate of Business Administration with Premium Distinction from ESC…
Where GCC’s Most Consequential Business Decisions Get Made
AJMS Group and Marmin AI launch the CXO Boardroom Series in Dubai, a curated executive forum on AI, digital finance,…
Can Indian Influencers Use AI SEO to Win More Brand Deals?
Influencer marketing in India is changing again. Not in the usual “more Reels, more followers, more brand deals” kind of…
Allwyn Picks Coolr to Push The National Lottery Into Influencer Marketing
Allwyn UK is putting more weight behind influencer marketing. The operator of The National Lottery has appointed Coolr to handle…
Creator Marketing Is Moving From Reach to Customer Experience
Creator marketing is starting to look less like a campaign tactic and more like part of the customer experience. That…
Creator Economy Activations in 2026 Are No Longer Just Influencer Campaigns
The creator economy feels different in 2026. Not louder. Not exactly bigger. Different. Brands are not only paying creators to…
Pure Michigan Influencer Marketing Shows How Tourism Boards Are Now Buying Culture, Not Just Ads
Michigan did not just buy billboards, glossy travel videos, or another safe tourism campaign. It paid creators. According to reporting…
Influencer Economy Marketing Is Getting Messier, Faster, and More Human
The influencer economy is no longer just about polished creators holding iced coffee in perfect lighting. In today’s digital landscape,…
Brands Are Split Over Influencers as HUL and Myntra Push Harder Into Creator Marketing
Influencer marketing is no longer sitting in the “experimental” corner of brand budgets. Developing an effective influencer marketing strategy is…
Marketers Still Hesitate to Use AI in Influencer Marketing
AI is already everywhere in marketing. Social posts, retail media, ad testing, campaign reporting, content drafts — most teams are…
Beauty Creators Are Now Charging Celebrity-Level Fees as Brands Spend Big on Influencer Marketing
Beauty Influencers Are No Longer the “Affordable” Option Beauty creators were once treated as the cheaper alternative to celebrities. A…
Indian Influencers Are Making More Money From Branded Product Sales in 2026
Indian influencers are not just posting brand deals anymore. They are driving Indian influencers branded product sales and actually selling.…
Ecommerce Brands Are Moving Marketing Budgets Toward Creator Content
Running an ecommerce brand is not as simple as launching a store, buying ads, and waiting for sales anymore. In…
Searchlight Social Surpasses 1 Billion Views as Brands Rethink Creator Growth
Searchlight Social has crossed more than one billion cumulative views across its creator roster, a milestone that says something bigger…
Brilliant Shortlisted for Two 2026 Global Influencer Marketing Awards
Brilliant has landed on the shortlist for two categories at the 2026 Global Influencer Marketing Awards, giving the agency a…
BAM Media Group Shows How Restaurant Influencer Marketing Is Getting More Practical
Restaurant influencer marketing is changing. Slowly, but pretty clearly. It is no longer just about inviting one popular food creator,…
AI in Influencer Marketing Is No Longer Just a Trend. Brands Are Already Using It
Influencer marketing used to run on instinct. A brand liked a creator’s style, checked the follower count, looked at a…
Storika Raises Seed Funding to Push AI Deeper Into Creator Marketing
Storika has closed a seed funding round as it looks to scale its AI-native creator marketing platform, giving direct-to-consumer brands…