Healthcare Influencer Marketing Is Becoming a Trust Business, Not Just a Creator Strategy
Influencer marketing in healthcare has a problem most lifestyle brands don’t have to think about quite as much: being entertaining…
Cleverbridge Adds Influencer Marketing to Help Software Brands Turn Creator Trust Into Sales
Cleverbridge is moving deeper into the creator economy. The global commerce company has launched a new influencer marketing service aimed…
Coca-Cola AFK Meals Campaign Asks Audiences to Log Off and Eat Together
Coca-Cola is asking people to do something that sounds increasingly difficult: put the phone down, close the laptop and finish…
Influencer Bubble Starts to Burst as Brands Shift Toward Creators
For years, a large follower count was enough to attract advertising money. Now, many wonder if the influencer bubble is…
Creator Economy in Hollywood Moves Beyond Influencer Deals
The creator economy is no longer sitting outside Hollywood asking for a seat. Creators are building production companies, developing original…
Unilever Says More Influencers Will Not Fix a Weak Creator Marketing Strategy
Brands keep pouring money into creator marketing, but bigger rosters are not automatically producing better results. That is the warning…
Searchlight Social Launches Alliance Model for Influencer Agencies
Searchlight Social has launched a partnership model aimed at influencer agencies that need more creators, specialist knowledge or campaign support…
EACA Wants to Fix Europe’s Influencer Marketing Standards — Here’s the Plan
Influencer marketing keeps eating a bigger slice of ad budgets every year, and the rules around it haven’t exactly kept…
Influencer Campaigns Are Fading. Creator Ecosystems Are Taking Their Place
The influencer marketing playbook is starting to look tired. A brand sends out a brief. A group of creators publishes…
Go Zero Scraps Influencer Marketing Budget and Bets on In-House Creators
Go Zero is walking away from paid influencer videos. The shift in the Go Zero influencer marketing budget marks a…