Searchlight Social Launches Alliance Model for Influencer Agencies
Searchlight Social has launched a partnership model aimed at influencer agencies that need more creators, specialist knowledge or campaign support…
EACA Wants to Fix Europe’s Influencer Marketing Standards — Here’s the Plan
Influencer marketing keeps eating a bigger slice of ad budgets every year, and the rules around it haven’t exactly kept…
Influencer Campaigns Are Fading. Creator Ecosystems Are Taking Their Place
The influencer marketing playbook is starting to look tired. A brand sends out a brief. A group of creators publishes…
Go Zero Scraps Influencer Marketing Budget and Bets on In-House Creators
Go Zero is walking away from paid influencer videos. The shift in the Go Zero influencer marketing budget marks a…