Rohan Kapadia, former Team Lead at Wondrlab India’s influencer marketing arm Opportune, has announced the launch of his new agency Carousell Media.
The new venture is positioned as a 360-degree media and marketing agency with a strong focus on influencer marketing, creator partnerships, talent management, celebrity collaborations, social media, public relations, and content marketing.
The launch marks Kapadia’s move into entrepreneurship after building experience across influencer marketing, client servicing, talent management, and brand solutions.
Carousell Media Enters the Influencer Marketing Space
Carousell Media has been created to serve brands, creators, influencers, and talent through integrated marketing solutions.
According to the announcement, the agency will focus on helping brands connect with the right creators while also supporting influencer-led campaigns, celebrity collaborations, and social media strategies.
This launch comes at a time when influencer marketing continues its ascent as a key pillar of brand communication, with brands leaning more on creators to build trust, reach niche audiences and develop more authentic digital campaigns.
Kapadia wants to build an agency within Carousell Media that works closely with creators and brands, delivering meaningful and commercially effective campaigns.
Rohan Kapadia: From Wondrlab to Entrepreneurship
Before venturing into his own business, Rohan Kapadia was a Team Lead at Opportune, the influencer marketing arm of Wondrlab India.
While at Wondrlab, he worked on influencer marketing and creator led brand campaigns. His experience in the space has helped shape the direction of Carousell Media as an agency focused on influencer, talent and brand partnerships.
Kapadia also disclosed that the new venture was in the pipeline for a few months before its official launch. His decision to start the agency echoes a rising trend among influencer marketing professionals who are setting up specialised agencies to meet the increasing demand for creator-led brand campaigns.
A 360-Degree Agency for Creators and Brands
Carousell Media was built as a full service media and marketing agency, not a one-service influencer marketing firm.
Its service areas are influencer marketing, creator partnerships, talent management, celebrity collaborations, public relations, social media, content marketing and brand solutions.
This more holistic approach could allow the agency to support brands throughout the entire campaign journey, from creator selection and strategy to execution, amplification and performance-led storytelling.
The agency’s emphasis on talent management could also open up new avenues for collaborations, representation and long-term brand partnerships for creators and influencers.
Why the Launch Matters for the Creator Economy
Carousell Media’s launch highlights the continued growth of India’s creator economy and influencer marketing industry.
Brands are no longer looking at influencer marketing as a one-time promotional activity. Instead, many companies now see creators as long-term partners who can help build awareness, engagement and credibility across digital touchpoints.
As creator-led marketing gets more competitive, agencies that understand brand objectives and creator relationships are becoming more relevant.
With this intersection in mind, Carousell Media launches into the space with the objective of providing campaign strategy, talent partnerships and content-led marketing solutions to support both brands and creators.
Rohan Kapadia’s Professional Experience in Influencer Marketing
Kapadia has built his professional experience in influencer marketing, client servicing, artist management and creator relations.
Prior to founding Carousell Media, he worked at Wondrlab India and also has experience working as a freelance artist manager and influencer marketer. Earlier in his career he worked at companies including Voxxy Media and Chtrbox in influencer marketing, client servicing and influencer relations.
His professional background lends Carousell Media the foundation of both creator management and brand campaign execution.
Carousell Media’s Growth Opportunity
Digital brand strategy is increasingly reliant on influencer marketing, and Carousell Media is entering a rapidly growing and very competitive market.
The agency’s success will probably hinge on its ability to build strong creator relationships, drive measurable campaign results and help brands develop authentic content strategies.
For marketers, the launch marks another specialist player in the ecosystem of creator and influencer marketing. For creators, it could mean new opportunities for brand collaborations, representation and long-term partnerships.
Final thoughts
Rohan Kapadia’s Carousell Media launch is a sign of the continuing evolution of the influencer marketing industry.
As brands increase their spend on creator-led campaigns, agencies that can combine influencer marketing, talent management, content strategy and social media expertise are becoming more valuable.
Carousell Media’s entry into the market makes it a new agency to watch out for in India’s burgeoning creator economy.
