Social Soup Appoints Emily Green as Director of Partnerships Amid Creator Economy Growth
Social Soup has appointed Emily Green as its new Director of Partnerships. This strengthens its leadership team as demand for…
INFLUISH Raises Pre-Seed Funding at ₹25 Crore Valuation to Expand Creator Economy Platform
INFLUISH, an influencer marketing and creator growth startup, has raised pre-seed funding at a valuation of ₹25 crore. The startup…
Kin Brings AI Influencer Marketing to Beauty and Wellness Brands
Artificial intelligence is becoming a bigger part of the creator economy, and beauty and wellness brands are now getting more…
Brands Shift From Influencer Campaigns to Owned Media as Audience Building Becomes the New Priority
Brands are rethinking how they work with creators and influencers. Instead of relying only on short-term influencer campaigns, more marketing…
Influencer Marketing Is Shifting Toward Long-Term Creator Partnerships
Influencer marketing is entering a new phase as brands move away from one-off sponsored posts and focus more heavily on…
Creator Economy in B2B: Why Influencers Are Becoming Essential to Business Marketing
The creator economy is no longer just about lifestyle influencers, beauty vloggers, gamers, or consumer product promotions. In 2026, creators…
Best Gaming Influencer Marketing Platforms for Creator Campaigns in 2026
Gaming influencer marketing is no longer just about finding creators with large audiences. For game publishers, agencies, hardware brands, and…
BibRave and Balega Expand Influencer Marketing Partnership After High-Performing Creator Campaign
BibRave and Balega are expanding their influencer marketing partnership following the success of Balega’s “Feel the Difference” creator campaign. The…
Residence Adds GateMaker to Strengthen Creator Economy Expertise
Residence, a global network of creative companies backed by Gemspring Capital, has added GateMaker to its expanding creative network. This…
Creator Marketing Trends to Watch at Cannes Lions 2026
Cannes Lions 2026 is shaping up to be one of the most creator-focused editions of the global advertising festival yet.…
RBI Financial Advertising Rules: What Creators and Finfluencers Need to Know
India’s financial content and influencer marketing space may be heading for a major compliance reset. The Reserve Bank of India…
Malaysia Influencer Marketing 2026: TikTok Surges as XiaoHongShu Becomes a Key Creator Platform
Malaysia’s creator economy is entering a more mature phase, with influencer marketing strategies shifting across TikTok, Instagram, and XiaoHongShu. According…
Residence Adds GateMaker to Strengthen Its Creator Economy Network
Residence is expanding its role in the creator economy with the addition of GateMaker, a 360° influencer marketing agency known…
Nowfluence Launches AI-Powered Operating System for Managing Creator Partnerships at Scale
Nowfluence has announced a new AI-powered operating system designed to help brands manage creator partnerships more efficiently as influencer marketing…
FanPro Studio Launches AI Influencer Platform for Realistic Virtual Creators
FanPro Studio has officially launched its public beta, introducing a new AI influencer platform built for creators, agencies, and brands…
Melbourne Micro-Influencers Are Turning Down Big Money Deals Over Ethics
Melbourne micro-influencers are proving that influence is no longer just about follower count. As Australia’s creator economy becomes more competitive,…
Odience Surpasses $2.8 Million in Creator Payouts Across Global Influencer Campaigns
Estonia-based influencer marketing platform Odience has reached a major milestone in the creator economy, surpassing $2.8 million in creator payouts…
AhaCreator Bets on AI to Make Influencer Marketing Faster, Smarter, and More Scalable
Influencer marketing has become one of the most important growth channels for brands, but the process behind it is still…
Thailand Influencer Marketing Shifts Toward Sales-Driven Creators
Thailand’s influencer marketing industry is entering a more performance-focused era. Brands are moving away from vanity metrics and place greater…
The Creator Economy in 2026 Is No Longer Just About Followers
The creator economy in 2026 has become one of the most important parts of modern media, marketing, and entertainment. What…