Fabulate has secured another $4.5 million as the creator marketing technology company pushes deeper into Asia-Pacific. This news comes as Fabulate raises $4.5 million to support its ongoing expansion.
The oversubscribed funding round gives Fabulate a post-money valuation of $84.5 million. Perhaps more interesting than the size of the raise is where the money came from: roughly 90% was provided by existing shareholders. The company didn’t run a broader external capital raising process.
Existing specialist investors Centerstone Capital and Nightingale Partners backed the round.
Fabulate also says the business remains profitable, putting the new capital less in the category of keeping the lights on and more firmly behind expansion.
Existing Investors Are Doubling Down on Fabulate
Investor participation can sometimes tell more of the story than the headline funding number.
With around 90% of the capital reportedly coming from current shareholders, Fabulate’s backers appear willing to put more money behind its next stage. Rather than wait for a new group of investors to come in, they chose to provide the funds themselves.
CEO Toby Kennett said the company chose not to conduct an external raise because of its profitability and strong support from existing shareholders. The fresh funding will instead be directed toward continued regional growth.
That’s happening at a busy point for the company.
Fabulate has spent the past two years expanding beyond its Australian base into New Zealand, Singapore, Malaysia, the Philippines, Vietnam, Thailand, Indonesia, South Korea and Japan.
Fabulate Is Building Out Its APAC Creator Marketing Business
That geographic push has come with new leadership appointments.
Jon Kee was appointed Commercial Director for Southeast Asia, Japan and South Korea, while Gabrielle Lawton joined as New Zealand Lead. Those hires give Fabulate more people on the ground. As a result, the company can grow as brands across the region put increasing attention — and budgets — into creator-led campaigns.
The funding now gives the company more room to keep moving.
Rather than treating APAC as one single creator market, Fabulate is expanding across countries with very different platforms, creator communities, languages and advertiser expectations. Consequently, local commercial operations become particularly important as the business scales.
AI Remains at the Centre of Fabulate’s Platform
The expansion isn’t only geographical.
Fabulate plans to continue investing in the technology behind its creator marketing platform, where artificial intelligence is being used across creator discovery, campaign execution and measurement.
One of the company’s key products is SparQ, its AI-powered technology for finding creators and supporting the management and measurement of campaigns.
Fabulate Chair Patrick Forth described AI as a core part of the company’s technology rather than a separate feature layered onto the platform.
That distinction matters in creator marketing right now. The sector is producing enormous amounts of creator and campaign data. At the same time, platforms are racing to turn that information into faster creator matching, campaign workflows and measurable outcomes for brands.
Creator Marketing Platforms Are Entering a New Growth Phase
Fabulate’s latest raise lands as creator marketing continues moving away from the old model of manually finding influencers, sending spreadsheets around and hoping engagement numbers tell the full story.
Platforms want to own more of the process.
Discovery. Briefing. Campaign management. Measurement. Data. Increasingly, AI sits somewhere in the middle of all of it.
Fabulate is betting that its combination of regional expansion and technology can give it an advantage in that shift.
The $4.5 million itself isn’t a giant venture round by global technology standards. But for a profitable company raising predominantly from investors already inside the business, the structure is arguably the more notable part.
Now comes the harder bit: turning that investor confidence into a larger share of the rapidly evolving APAC creator marketing market.
