Storika has closed a seed funding round as it looks to scale its AI-native creator marketing platform, giving direct-to-consumer brands a faster way to run influencer campaigns without the usual mess of spreadsheets, scattered outreach, and manual follow-ups. The Storika AI creator marketing platform is set to change the way brands manage campaigns.
The company did not disclose the size of the round. Still, the investor list says enough about where the business is headed. The round included a strategic investment from Amorepacific, with additional backing from Schmidt, Hustle Fund, BonAngels Venture Partners, and Krew Capital.
Storika Wants to Automate the Influencer Marketing Workflow
Influencer marketing has always looked simple from the outside. Find creators. Send products. Post content. Track sales.
Anyone who has actually managed a campaign knows it is rarely that clean.
Brands often spend hours identifying creators, writing outreach messages, negotiating rates, managing deliverables, checking content, and measuring what actually worked. Storika is trying to move that entire workflow into an AI-driven system. In fact, the Storika AI creator marketing platform can automate these tasks to save time and reduce manual work.
Its platform is designed to automate creator discovery, personalized outreach, content coordination, and campaign performance tracking. Not just analytics. Not just another dashboard. Storika says its AI orchestrator is built to actually run parts of the campaign execution process.
That distinction matters. A lot of creator marketing tools still leave the real work to human teams. Storika is betting that brands want software that does more than point at the problem.
Why AI-Native Creator Marketing Is Getting Attention
The creator economy is not slowing down, but the way brands manage creators is starting to look outdated.
Spreadsheets are still everywhere. Manual creator selection is still common. Campaign decisions are still often based on gut feel, past relationships, and basic metrics like follower count or engagement rate.
Storika is going after that weak spot.
The company uses a database of more than seven million global creator profiles. It also applies a graph database to map relationships between creators, content, brands, and audiences. The idea is to find better creator matches by looking beyond surface-level keywords or audience size.
For DTC beauty, lifestyle, and consumer brands, that could be useful. These brands need creators who fit the product, the audience, the message, and the sales goal. Big reach alone is not enough anymore. The Storika AI creator marketing platform provides data-driven solutions for these requirements.
Amorepacific Is Already Part of the Story
Storika’s current clients include Amorepacific and Hanpoom, a Korean food and lifestyle e-commerce platform. The company is now putting more focus on U.S. direct-to-consumer beauty and lifestyle brands.
That move makes sense. Beauty and lifestyle brands have leaned heavily on creators for years, but the market is getting more crowded and more expensive. Smaller teams need to move faster. Larger brands want repeatable systems. Everyone wants better campaign performance without hiring more people just to manage the process.
Storika is positioning itself right in that gap. Furthermore, the Storika AI creator marketing platform aims to be the industry standard for effortless campaign automation.
Funding Will Support AI Agent Infrastructure
Storika plans to use the seed funding to improve its AI agent infrastructure and grow its U.S. B2B customer base.
The company is also scheduled to go live on July 15 at the Google for Startups Accelerator: Korea Demo Day, giving it a bigger stage as it pushes into the next phase of growth.
CEO Brice Lee said the old way of running influencer campaigns through experience-based judgment and spreadsheet-heavy workflows is ending. His view is direct: AI-powered execution will give early adopters an advantage in both cost and speed.
That may sound ambitious, but the timing is hard to ignore. Creator marketing has become too important to stay fully manual. Brands want speed. They want precision. They want repeatable results. Storika is building for that version of the market.
Creator Marketing Is Becoming Software-Led
The bigger story here is not only that Storika raised money.
It is that influencer marketing is being pulled deeper into automation. Creator discovery, outreach, negotiation, content tracking, and performance analysis are slowly becoming software-led processes. Human marketers are still needed, of course. But the repetitive work is being targeted first.
Storika’s pitch is simple: let AI handle the campaign machinery so brands can scale creator marketing with less friction.
For creator marketing teams, that could be helpful. Agencies may find it disruptive. Brands, especially fast-moving DTC companies, may see it as another sign that influencer marketing is no longer just a relationship game. It is becoming infrastructure.