Influence360 has launched a new AI Web3 influencer marketing platform designed to help crypto, blockchain, and Web3 brands run creator campaigns with better discovery, campaign management, payments, and performance attribution.
The platform positions itself as infrastructure for Web3 influencer marketing, giving projects a way to find global KOLs, manage structured campaigns, and track real campaign results across regions, languages, and major creator channels. According to the launch announcement, Influence360 supports creator discovery across more than 10 languages and platforms including X, YouTube, TikTok, and Telegram.
A New Push for Data-Driven Web3 Creator Marketing
Influencer marketing has become a major growth channel for Web3 projects, but many campaigns still rely on fragmented tools, manual creator outreach, and unclear reporting. Influence360 is entering the market with a platform that combines creator discovery, AI-powered optimization, smart-contract escrow, and real-time performance tracking.
For brands, the goal is to make creator campaigns more measurable. Instead of judging success only through impressions, likes, or follower counts, the platform aims to connect campaigns with clearer outcomes and attribution data.
Influence360 says its campaign engine allows Web3 projects to discover KOLs globally, launch structured campaigns, and manage execution in one place. The company also highlights smart-contract escrow as a way to improve transparency around payments and reduce trust issues between creators and projects.
Why Attribution Matters for Web3 Influencer Campaigns
Attribution remains one of the biggest challenges in creator marketing, especially in Web3. A creator may drive wallet connections, token interest, NFT mints, community growth, or protocol engagement, but many teams still struggle to connect those outcomes back to specific campaigns or influencers.
Influence360’s launch focuses heavily on solving that gap. The platform is built to show which creators deliver value, what content performs, and how teams can optimize spending over time.
Dejan Horvat, founder and CEO of Influence360, said the problem with many campaigns is that they do not “compound” because teams are not learning what actually drives performance. He said Influence360 turns campaign activity into data, helping brands identify which creators and content generate results.
Global KOL Discovery Across Web3 Channels
A key feature of Influence360 is global creator discovery. The platform is designed for Web3 projects that want to find KOLs across different regions, languages, and niches rather than relying only on manual outreach or existing agency networks.
This is especially important in crypto and blockchain marketing, where audience behavior can vary widely by region and channel. A campaign that works on X may perform differently on Telegram, TikTok, or YouTube. Influence360’s multi-platform approach gives brands a more organized way to manage that complexity.
The company says projects can use the platform to create campaign briefs, manage creator applications, monitor performance, and link payments to agreed campaign metrics through smart contracts.
Smart-Contract Escrow Could Help Address Creator Payment Issues
Influence360’s launch also comes with a benchmark report based on survey responses from 143 Web3 KOLs across seven global regions. The findings point to a creator economy that is active but still dealing with trust and payment challenges.
According to the report details shared in the announcement, more than half of surveyed Web3 KOLs earn between $1,000 and $5,000 per campaign, while more experienced creators can earn above that range. However, only 35% of surveyed KOLs said they had been paid by every project they worked with.
That payment gap highlights the potential for escrow-based systems to grow in influencer marketing. Platforms like Influence360 are trying to use smart contracts to make payment workflows more transparent and reduce disputes between brands, agencies and creators.
Features for Agencies and Talent Managers
Influence360 is for individual creators and Web3 projects, with features also available for agencies and talent managers.
A permission-based system allows creators to grant agencies access to campaign tasks, applications, and payment settings. Agencies can manage multiple creators from a single account, apply for campaigns on behalf of creators, and set markups above influencer rates.
That could come in handy for creator managers working with Web3 talent rosters, especially as crypto influencer campaigns get more formalized and results-oriented.
What that means for the creator economy
The launch of Influence360 is a sign of a larger shift happening in influencer marketing: brands want creator partnerships that are measurable, repeatable, and linked to business results.
For Web3 creators, the platform could mean better access to campaigns and clearer payment terms. For projects, it could mean better insight into which KOLs are driving awareness, engagement and on-chain activity.
The bigger trend is clear: creator marketing is moving beyond vanity metrics. In Web3, where communities, wallets, and digital ownership play a central role, brands need tools that can connect creator activity to real performance.
Influence360 Opens Access to Projects, Creators, and Partners
Influence360 is now open to Web3 projects, KOLs, agencies, and affiliate marketing partners. The company says its roadmap includes advanced analytics, user-generated content campaign infrastructure, automation, and expanded affiliate features for performance-based growth.
As Web3 marketing becomes more competitive, platforms that combine AI, creator discovery, transparent payments, and attribution may become increasingly important for both brands and influencers.
For creators and agencies, Influence360’s launch signals another step toward a more professionalized Web3 influencer economy—one where campaigns are not just launched, but measured, optimized, and paid with greater transparency.