Hypefy AI has raised $7.2 million in Series A funding as it looks to make influencer campaign execution less painful, less manual, and a lot easier to scale. The Croatia-founded company uses artificial intelligence to automate the operational side of influencer marketing, from finding creators to managing outreach, pricing, contracts, approvals, reporting, and payments.
The funding round was led by AYMO Ventures, with participation from existing investors Interactive Venture Partners, Oktogon Ventures, and Euroventures. Hypefy AI had previously raised a $1.75 million seed round, with earlier backing from Fil Rouge Capital and angel investor Dražen Pehar. Tech.eu reported the funding on June 30, 2026.
Influencer Campaigns Still Run on Too Much Manual Work
Influencer marketing has become a serious channel for brands, but the way campaigns are managed often still feels strangely old-fashioned. Spreadsheets. Endless creator messages. Negotiations in different inboxes. Contracts in one tool. Reports in another. Payments somewhere else entirely.
That is the mess Hypefy AI is trying to clean up.
The company’s platform is built to handle the full execution layer of influencer campaigns. Brands still control the brief, the budget, and approvals, but the platform takes on much of the repetitive operational work. That matters because running one creator campaign is already a lot. Running dozens across different countries, languages, and creator markets is where things start to break.
From Creator Discovery to Payments
Hypefy AI’s platform covers the campaign workflow from start to finish. It can support creator discovery, outreach, pricing, onboarding, contracting, content review, performance tracking, reporting, and payments. In other words, the parts of influencer marketing that usually eat up agency hours and brand team patience.
The idea is not to remove the brand from the process. It is to remove the dragging, repetitive admin work around the process. Brands can still decide what they want, approve key choices, and protect campaign direction. The AI handles more of the execution layer in the background.
That is a pretty important distinction. Influencer marketing still depends on taste, brand fit, timing, audience trust, and creative judgment. But the operational side? A lot of that can be automated.
Built From Croatia, Aimed at Global Campaigns
Hypefy AI was founded by Stjepan Zelić, who said the company was built so brands can describe what they want to achieve while staying in control of key decisions, with AI managing the operational work. He also noted that Hypefy started from Croatia, outside the usual AI and adtech hubs, but was built for global campaigns from the beginning.
That global angle is important. Creator marketing does not behave the same in every country. Pricing changes. Platforms vary. Creator expectations shift. Local regulations and language matter. A tool that only works neatly in one market is useful, but limited. Hypefy AI wants to be the system brands can use when influencer campaigns need to move across borders without becoming a manual headache every single time.
Big Brands Are Already Using the Platform
Hypefy AI is already working with major brands including NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald’s, and Samsung. The company has supported thousands of campaigns across 43 countries, generating more than 700 million impressions, according to Tech.eu.
Those numbers explain why this funding round matters. The creator economy is not just about viral posts anymore. It is becoming a structured marketing channel, and big brands want systems that can make influencer campaigns repeatable, measurable, and easier to manage.
Why This Matters for Influencer Marketing
The bigger story here is not only that another AI startup raised funding. It is that influencer marketing is getting more infrastructure.
For years, the industry has been split between creativity and chaos. The creative side is what makes influencer marketing work. The chaos comes from managing everything around it: finding creators, negotiating rates, briefing talent, tracking deliverables, checking posts, gathering results, and paying people on time.
AI tools like Hypefy AI are going after that chaos.
This could make influencer campaigns faster to launch and easier to scale, especially for brands working across multiple markets. It could also change how agencies operate, with more campaign managers focusing on strategy, creative direction, and relationship quality instead of spending huge chunks of time moving information between tools.
The Next Phase: Fully Managed Creator Marketing
Hypefy AI plans to use the new funding for product development, international expansion, and team growth across Europe, the United States, and other key markets.
That points to where the market is heading. Influencer marketing is becoming more automated, more global, and more platform-driven. Not less human, exactly. Just less dependent on manual coordination.
Creators still create. Brands still decide. Audiences still judge whether something feels real or forced.
But the machinery behind the campaign is changing fast. Hypefy AI’s $7.2 million Series A is another sign that creator marketing is moving from scattered workflows into something more automated, more managed, and probably much harder for old spreadsheet systems to keep up with.