India’s creator economy is claiming a larger share of advertising spending. Brands are directing between 15% and 25% of their marketing budgets toward creator-led initiatives, according to a new report from the Indian Influencer Governing Council (IIGC). Released on October 14, 2026, the IIGC Industry Discussion Report gathered insights from more than 100 brands and … Continue reading Creator Economy Captures 15–25% of Brand Marketing Budgets as Indian Companies Rethink Influencer Strategy